If I may ask you what marketing technique generated the quickest conversions for businesses in the year 2009, what will be your answer? Well, perhaps you’re saying video marketing and you’re right. Marketing with video has been the single biggest source of conversion for web-based businesses this year and is anticipated to be even bigger in 2010.
The predicted growth of video marketing in 2010 is attributed to the video marketing evangelism being preached in the pulpits of web-marketing platforms by industry pundits and marketers. Players in the field who’ve tasted the benefits of video marketing through ROI are ones shouting the loudest.
Advertising Age have said that if you are not using video marketing then you need to start now or you will lose out to your competition.
It’s worth noting that your Internet marketing video alone doesn’t help much to engage your target audience. In order to generate the biggest impact, you have to incorporate your video ads in your landing page to create some sort of video landing page. This is highly effective because landing pages cross linked with related digital content augments viewers lift.
Though landing pages are nothing new in regards to marketing, they’ve offered an effective means of marketing for more than ten years.
What most marketers miss with an online marketing video is that they place more emphasis in creating exciting ads, then rather than linking their pages to other relevant lead converting landing pages, they send their link to the home page or another page that is completely off topic and unrelated to the marketing message, In web dialect, this a flat failure.
When marketing with video, take time to create compelling content but similarly find time to link your content to other relevant pages that have shown the ability to convert leads into sales. It’s pointless to have a lead click through then disappear for good.
YouTube video marketing has proven to get good results if done correctly with good SEO descriptions and tags and this can result in a viral video.
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